Exhibitor section

TESTIMONIALS

We would like to extend our heartfelt appreciation for the excellent Tourism show 2018 we have just completed thanks to your impeccable organization. 
Our team had attended many trade shows including the most prominent ones of Berlin and London.
The Montreal Tourism and Travel Show has exceeded our expectations and is probably the best show in visitor engagement.

Mohammed Yousuf Managing Partner | DIL TOUR ETHIOPIA and KONJOHOTELS.COM

Voyages CAA-Québec choisit de participer au SITV année après année car cet événement est un incontournable pour tout joueur clé de l’industrie du voyage au Québec.
C’est une occasion de créer et/ou consolider des contacts avec des voyageurs de qualité.
De plus, le comité organisateur du SITV est une équipe professionnelle, crédible et compétente avec laquelle il est très facile et agréable de travailler.

Karine de Hollain Conseillère communication-marketing | CAA-Québec

Acapulco ha constatado felizmente que el SITV ha crecido mucho, de tal manera que en este 2013 ha sido el mejor evento.   El personal del SITV es muy profesional, la calidad de expositores de primera clase, y los visitantes de muy buena categoría.  El SITV 2013 excedió nuestra expectativa!

Mrs. Piquis Rochin Directora de Promoción Internacional | Fideicomiso de promoción turística de Acapulco

…Events like SITV are extremely important for destinations like ours, because it give us the opportunity to show to the consumer that is planning to spend their vacation abroad what the destination offers for them, understanding their needs and fulfill their expectations of a lifetime experience…

Carlos Eguiarte Director Promotion | Riviera Nayarit, Mexico

Florida is the top destination for French Canadians so it makes sense to exhibit at the International Tourism and Travel Show in Montreal…

Brenda L. Bryant, CTA, CTIS Marketing and Event Planner | VISIT FLORIDA®

Cet événement a encore une fois donné la chance à Célébritours de diffuser au grand public sa gamme de produits, que ce soit à notre kiosque ou par le biais de nos nombreuses conférences.

Jacques Ruel Directeur Général | Célébritours

2019 POST SHOW REPORT

This 31th edition which took place on October 25, 26 and 27, 2019 at Place Bonaventure welcomed more than 36,250 visitors.

You were 400 exhibitors and partners to showcase your products and services and to contribute to the success of the International Tourism and Travel Show.
Over 300 conferences over a 3-day period were presented, numerous cultural shows took place at the “Place d’Animation” and let’s not forget Experts Zone presented by YUL, Montreal-Trudeau International Airport and Cuisine du Monde, presented by Adonis, and animated by l’École des métiers de la restauration et du tourisme.

OUR VISITOR PROFILE

With 36,250 visitors, you are guaranteed to meet targeted and quality customers. 

98 %

are planning a trip
within the next year

30 %

chose their future vacation
destination at the Show

70 %

will make a purchase
from an exhibitor 

Consult the complete profile of our visitors.

LARGE-SCALE MULTI-PLATFORM ADVERTISING CAMPAIGN

TELEVISION

15-second spot on TVA. (in French) on:

  • conventional stations: TVA, Radio-Canada, VTélé, Télé-Québec
  •  specialized stations: ARTV, Ici Explora, Évasion, TV5, Unis, Séries+
  • 74 % in prime time
  • 78 % reach
  • Frequency: 6.5x

The Show contest:

  • 15-second spot on Radio Canada

PRINTED PRESS

A newspaper ad in le Journal de Montréal

DIGITAL

LaPresse_ca 300x600Amnet 728x90_Capture_banniere1Impressions number: 6M  – Click rate: 0.46 %  – Views: 91 671

OFFICIAL GUIDE

Publication in La Presse +, “Inspiration” section on Saturday, October 18th.

  • 146,223 unique tablets
  • Web visit rate: 0.88 %
  • Average engagement time of unique tablets: 13 sec.
  • 29.5 % of the unique tablets remained 5 seconds and more on the Xtra
  • Average engagement time of unique tablets which remained 5 seconds and more on the Xtra: 38.5 sec.
  • Campaign on Google YouTube

91 671 views  – 43 % of completed views – Click rate: 0.09 %

  • Native Campaign 

Number of click: 13 341  – Click rate: 0.62 % 

  • Keyword purchase

Impressions number: 19 798  – Click rate: 44.66 % 

  • Multiplatform La Presse Campaign

Impressions number: 9M – Click rate: 0.47 %

2 1/2 screens in la Presse+:
Impressions number: 447 779 – Click rate: 0.59 %. 

SOCIAL MEDIA
  • Impressions: 455,070
  • Engagement rate per person: 4.51%
  • Facebook: Increase of 8 %+: more than 11,400 fans follow us now, share our posts and participate in our different contests
    • Reach: 287,386
    • Engaged users: 15,074
  • Twitter21,300 impressions
  • Instagram: Increase of 26%: more than 500 subscribers
WEB SITE
  • 101,743 unique visitors
  • 253,786 view pages
  • Average visit time: over 1 minute.
NEWSLETTERS

10 newsletters were sent to more than 43,000 targeted subscribers from the general public. The opening rate is of 25 % and the average click rate is of 7 %.
Our number of subscribers increased by 11.5% to more than 48,000 targeted subscribers.

MEDIA COVERAGE
  • 2 press releases distributed between August and October
  • 42 articles covering the event with 14,9 M impressions